As a copy editor, I strive to enhance the readability, clarity, and search engine optimization (SEO) of the content I work on. That being said, I was recently tasked with editing an article on ”why are contractors so slow?” While the original article had some valid points, I felt it could be improved in terms of its SEO strategy.

Firstly, it`s important to note that any content published online should target specific keywords that users are searching for. In this case, ”contractors” is a broad term that could refer to a variety of professions such as construction workers, electricians, plumbers, etc. To make the article more specific, I recommended using long-tail keywords such as ”why are construction contractors so slow” or ”why are residential contractors so slow.” This allows the article to rank higher in search engine results for those particular keywords.

Next, I suggested adding subheadings to break up the article into smaller, more digestible sections. This makes it easier for readers to scan the article and find the information they`re looking for. Additionally, including relevant images or videos can help engage readers and increase the time they spend on the page, which is another factor that affects SEO.

As for the content itself, the original article mainly focused on the author`s personal experiences with slow contractors. While anecdotes can be useful, I felt that the article would benefit from including more research and statistics to back up the claims made. For example, adding a section discussing some of the common reasons why contractors might be slow (such as weather delays, staffing shortages, or material shortages) would provide readers with a more well-rounded perspective.

Lastly, I recommended adding a call-to-action (CTA) at the end of the article. This could be something as simple as inviting readers to leave a comment with their own experiences, or providing them with a link to a relevant resource such as a directory of reputable contractors in their area.

Overall, by incorporating these SEO strategies into the article, the author can ensure that their content is optimized for search engines and is more likely to attract readers. By providing useful and informative content, the article will not only answer the question of ”why are contractors so slow?” but also help establish the author as a credible source in their field.